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세계 일주  Drawing Tour

2023. 02. winter 

​질보다 양 quantity over quality

30 'Drawing Tour' drawing postcards scattered on red brick stairs.

In 2023, facing low views and a drop in subscribers, we set out to pinpoint the problem during our school break. We agreed that posting a high volume of videos under a consistent theme was necessary and pledged to upload 100 videos. (We named the project 100cation, a blend of “100” and “vacation.”)

“Drawing Tour” is a short-form content series where we sketch famous buildings, landmarks, and chairs from around the globe. Though we missed our 100-video goal during the break, the iterated content released once the semester began reached a wide audience, hitting 1 million total views each on Instagram and TikTok. The 100cation project, where we prioritized quantity over quality as our strategy, proved to be a success.

A 45-degree angled view of 30 Drawing Tour postcards neatly arranged in rows on red brick stairs.
A front-facing shot of 30 Drawing Tour postcards orderly placed along the steps of the red brick stairs.
Jinsoo Kwon's drawing of Geunjeongjeon Hall at Gyeongbokgung Palace attached to a concrete wall - Drawing Tour
Jinsoo Kwon's drawing of the Arc de Triomphe in Paris attached to a rusty iron pillar - Drawing Tour
Jinsoo Kwon's drawing of the Château Frontenac in Quebec City, Canada, attached to a golden polished wall - Drawing Tour

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권진수 Jinsoo Kwon

건물 building

 

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Hanjun Kim's Korea-themed drawing, blending elements from Squid Game, Parasite attached to a concrete wall - Drawing Tour
Hanjun Kim's drawing of the India Gate and landscape in New Delhi, India, attached to a rusty iron pillar - Drawing Tour
Hanjun Kim's drawing of the Château Frontenac in Quebec City, Canada, attached to a polished wall - Drawing Tour

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김한준 Hanjun Kim

​장소 place​

 

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Juneyeop Lee's drawing of Bahk Jongsun's 'White Oak Chair' chair (featured in the movie 'Parasite') - Drawing Tour
Juneyeop Lee's drawing of the 'Louis Ghost Armchair' designed by Philippe Starck - Drawing Tour
Juneyeop Lee's drawing of the 'Hiroshima Chair' designed by Naoto Fukasawa - Drawing Tour

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이준엽 Juneyeop Lee

​의자 chair

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May this be a subtle clue on your journey toward your dreams.
꿈을 향해 나아가는 당신의 여정에 작은 단서가 되길 바랍니다.

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