Clues Created by Uniqueness

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2024. 03. winter 

​Uniqueness

Cualeunu pursues uniqueness. To us, uniqueness is the joy found in everyday life and a clue to a better way of living.

“Clues Created by Uniqueness” was an exhibition expressing our visual identity through graphic design and artwork. In the summer of 2023, our visual work leaned more toward being unrefined than being unique. We even used the phrase “Cualeunu-like” as a synonym for amateurish or tacky. We realized we needed a visual uniqueness that was truly our own.

The process of defining our visual identity was a journey into our essence. As we pondered why Cualeunu exists and what message we wanted to share, we launched “Project 3/12.” We also created weekly segments like ‘Today’s Inspiration’ and ‘Cualeunu Book Club’ to share knowledge and insights during our meetings.

“Clues Created by Uniqueness” took place in March 2024, following the completion of  “Project 3/12”. While not everything was fully polished, we gained something more valuable—the resolve to keep refining ourselves moving forward.